Freight Forward
Summit 2026

Strategy · Creative Direction · Experience Design · Curation

Freight Forward 2026 brought together leaders from industry, government and investment for a national conversation on the future of freight, one that quickly extended well beyond the room.

Held at Parliament House in Canberra, the summit came at a moment of real pressure: fuel security concerns were rising, transport emissions were climbing, and the gap between policy and action was becoming harder to ignore.

Working with presenting partners Smart Energy Council, Boundless Earth, EFF, TWU & T&E, the focus wasn’t just on convening the right people, but on creating a moment that could shift the conversation – reflected in strong cross-sector engagement, national media coverage, and direct traction within policy discussions in the days that followed.

Objectives

Create a moment that felt consequential
Not just another industry event, but something that reflected the urgency of the issue and made it hard to leave unchanged.

Bring the right mix of people into the room
Senior leaders across freight, energy, finance and policy, with enough diversity of perspective to challenge assumptions, but enough alignment to move the conversation somewhere useful.

Design for real engagement
A program that balanced depth and pace – keynotes that landed, sessions that held attention, and enough space for genuine connection in between.

Outcomes

The response was strong, and importantly, it felt genuine.

Over 300 people attended, representing more than 180 organisations. Engagement held throughout the day, which says as much about the room as it does about the program.

Feedback was consistently high -b 9/10 for both experience and recommendation, and a Net Promoter Score above +75. People described it as one of the most relevant and well-curated events they’d been to in years.

More than 25 federal parliamentarians engaged with the event, and it was referenced directly in parliamentary debate in the days that followed. That level of traction doesn’t happen by accident.

Media coverage extended the conversation well beyond the room, with national broadcast, print and digital outlets picking it up and helping position zero-emission freight as a serious, near-term priority.

Project Credits

Event Partners
SMART ENERGY COUNCIL, BOUNDLESS, EFF, TWU & T&E
Brand, digital & marketing strategy, experience design
KATE HURST
Programming
WATERSHED
Event Production
KATE HURST & WATERSHED
Photography
ELIN BANDMAN 

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