About Kate

Kate is a strategic creative director with a career spanning fashion, the arts and culture, now working across impact-led organisations, brands and institutions.

Her work focuses on clarifying complex ideas and shaping how they are experienced in the world. She designs brands, campaigns and environments that help ideas land with meaning, not just visibility.

Her approach is grounded, collaborative and human. Working at the intersection of brand strategy and experience design, she brings together storytelling, design and technology to create work that is both considered and effective across digital and physical contexts.

Over the past 20 years, Kate has partnered with global brands, cultural institutions, government and startups to shape identities, craft narratives and deliver immersive, experience-led work.

She brings a balance of big-picture thinking and hands-on delivery, with a calm, rigorous approach that helps teams move from complexity to clear direction. Clients value her ability to create focus, build momentum and guide work from idea through to execution.

Kate Hurst Kate Hurst