Services
Kate works with purpose-driven founders and teams to design brands as experiences that are clear, compelling and built to grow. Whether starting from scratch, evolving an existing brand or shaping a key moment, she brings strategic and creative direction to help organisations move forward with clarity and momentum.
Her work spans brand strategy, creative direction and experience design, shaping how brands connect with people across digital and live environments. Her approach is practical and tailored to each stage of growth, helping brands cut through complexity, connect with the right people, and build momentum with intention.
Brand Strategy
Creative Direction
Experience Design & Events
Websites & Ecommerce
Brand Strategy
Kate partners with purpose-driven founders and teams to shape brands and experiences that are clear, compelling and built to grow. Whether defining a new brand, refining an existing one or supporting a key moment, she brings strategic clarity to help organisations move forward with confidence and direction.
Her work focuses on positioning, messaging and brand narrative, creating strong foundations that guide how a brand shows up across digital and live experiences. She connects strategy with application, ensuring ideas translate into consistent, effective and engaging brand experiences.
Practical and tailored to each stage of growth, Kate’s approach helps brands cut through complexity, connect with the right people and build momentum with intention.
Creative Direction
Kate shapes how brands are experienced across campaigns, launches, events and digital platforms, translating strategy into stories and experiences that connect, build trust and stay with people.
Working alongside internal teams and partners, she leads creative concepting and direction, shaping how ideas are expressed across visual identity, content and campaign execution. Her work spans art direction for photo and video, content planning and brand narrative, ensuring every touchpoint feels cohesive, human and aligned.
She often supports clients through key moments such as launches, rebrands and periods of change, helping bring clarity, consistency and momentum to how their brand shows up in the world.
Experience Design
From large-scale conferences and brand activations to intimate gatherings, member and guest experiences, Kate designs experiences that bring brands to life in thoughtful, engaging ways.
Her approach combines creative direction, strategic thinking and human-centred design to create experiences that spark connection, invite participation and stay with people beyond the moment.
Working closely with clients and delivery partners, she leads concept development and event narrative, shaping the format, audience flow, and creative direction across spatial, visual, and sensory elements. She collaborates with production teams and provides on-the-ground creative leadership to ensure every detail feels considered, aligned and effective.
Websites & Ecommerce
Kate helps brands plan, design, and deliver websites that are clear, considered and built to grow. She brings together strategy, content and creative direction to shape digital experiences that feel intuitive, engaging and aligned with the brand.
Working independently or alongside internal teams and developers, she defines site structure, user journeys and content direction, ensuring ideas translate into a cohesive and effective online presence.
Her work spans website strategy, content planning and site architecture, alongside creative direction for design, photography and eCommerce experiences where needed. With a strong understanding of how brands perform online, she shapes digital journeys that not only connect with people but also support conversion and growth.
