Sanders Place
Branding • Website • Graphic Design
Sanders Place, an Australian co-working space dedicated to fostering a community of purpose-driven individuals and organisations, engaged Kate to deliver a comprehensive rebrand. The project included a complete redesign of the brand identity, a user-friendly website and cohesive social and print collateral.
The rebrand captured the energy of Sanders Place’s diverse community of entrepreneurs, philanthropists, startups and professionals. The new visual identity reflected their collaborative, impact-driven ethos, while the redesigned website improved accessibility and brought their mission to the forefront. Unified collateral strengthened their presence across platforms, reinforcing their position as a leading co-working space for changemakers.
Objectives
Creating a Cohesive and Engaging Brand Identity
The project focused on developing a refreshed brand identity that captured the energy of Sanders Place’s dynamic, purpose-driven community while ensuring consistency across digital and print platforms.
Enhancing Online Presence and Communication
A user-friendly website and cohesive social and print collateral were designed to effectively communicate Sanders Place’s mission and values. The updated brand presence was crafted to attract like-minded entrepreneurs, startups and professionals to their thriving co-working space.
.
Outcomes
The rebrand successfully established a cohesive identity for Sanders Place, reinforcing its reputation as a vibrant, purpose-driven co-working space. The new website improved user experience and engagement, while the refreshed social and print collateral strengthened brand consistency, attracting a wider community of entrepreneurs, startups, and professionals aligned with its mission.
