AdaptNSW
Forum 2024
Strategy • Creative Direction • Experience Design • Curation
Kate & The Purpose team contributed to shaping the AdaptNSW Forum 2024, held on Bedegal land at UNSW’s Roundhouse. The event focused on action-driven presentations, workshops and sessions designed to engage the purpose-led business community.
Design, marketing and experience consulting were provided, along with the curation of a two-day stream featuring climate adaptation specialists, artists and performers. In collaboration with Frank Wild and Melissa Gilbert from UnitePlayPerform, the project redefined the government conference experience, creating space for meaningful connection and inspiring collective action.
Objectives
Establishing a Compelling Forum Experience
The AdaptNSW Forum 2024 was designed as a dynamic and impactful event, bringing together world-class adaptation presentations, immersive workshops and interactive sessions to drive meaningful action on climate adaptation.
Providing Strategic Design and Marketing Guidance
Strategic advice was provided across event design, marketing and experience development to create a cohesive and engaging attendee journey, ensuring the forum’s key messages and goals were reinforced at every touchpoint.
Curating an Inspiring Two-Day Program
A two-day program was curated featuring climate adaptation specialists, artists and performers to foster meaningful connections, inspire collective action and amplify the forum’s overall impact.
Outcomes
A Sold-Out and Highly Impactful Event
The AdaptNSW Forum 2024 was a resounding success, selling out and attracting a diverse audience of climate adaptation experts, artists and community leaders. The event was praised for its engaging format, immersive experiences and ability to inspire meaningful action.
Pushing Boundaries in Government Events
The forum was widely recognised for breaking new ground in government event design. Participants highlighted its innovative approach and creative curation. Unlike traditional public sector forums, it fostered dynamic interaction and collective engagement, setting a new benchmark for impactful government-led events.
Project Credits
Brand & marketing strategy, experience design, curation, creative programming
KATE HURST
Event Production
FRANK WILD
Performance & Video Art
UNITE PLAY PERFORM
Music Performance
BOWERBIRD
