AdaptNSW
Forum 2024
Strategy • Creative Direction • Experience Design • Curation
The Purpose team helped shaped the AdaptNSW Forum 2024 on Bedegal land at UNSW’s Roundhouse, focusing on action-driven presentations, workshops, and sessions to connect with the purpose-driven business community.
We provided design, marketing, and experience consulting and curated a two-day stream featuring climate adaptation specialists, artists, and performers. Collaborating once again with with Frank Wild & Melissa Gilbert from UnitePlayPerform, we were asked to help redefined the government conference experience, inspiring meaningful connections and collective change.
Objectives
Establish a compelling forum experience
We aimed to shape the AdaptNSW Forum 2024 into a dynamic and impactful event, combining world-class adaptation presentations, immersive workshops, and interactive sessions to drive meaningful action on climate adaptation.
Provide strategic design and marketing guidance
Our objective was to advise on the event’s design, marketing, and experience design to ensure a cohesive and engaging attendee journey, reinforcing the forum’s key messages and goals.
Curate an inspiring two-day program
We sought to create a two-day stream featuring climate adaptation specialists, artists, and performers to foster meaningful connections, inspire collective action, and amplify the forum’s impact.
Outcomes
The AdaptNSW Forum 2024 was a resounding success, selling out and drawing a diverse audience of climate adaptation experts, artists, and community leaders. Attendees praised the event for its engaging format, immersive experiences, and ability to inspire meaningful action.
Pushing boundaries in government events
The forum was widely recognised for breaking new ground in government event design, with participants highlighting its innovative approach and creative curation. Unlike traditional government forums, it fostered dynamic interactions and collective engagement, setting a new standard for impactful public sector events.
Project Credits
Brand & marketing strategy, experience design, curation, creative programming
KATE HURST
Event Production
FRANK WILD
Performance & Video Art
UNITE PLAY PERFORM
Music Performance
BOWERBIRD
