AdaptNSW
Forum 2024
Strategy • Creative Direction • Experience Design • Curation
Purpose played a vital role in shaping the AdaptNSW Forum 2024, held on Bedegal land at UNSW’s Roundhouse. The Forum focused on catalysing action through world-class adaptation presentations, immersive workshops, and interactive sessions.Purpose curated a two-day stream featuring climate adaptation specialists, artists, and performers to inspire meaningful connections and collective change.
Objectives
Develop a distinct brand identity Relaunch the Purpose Conference’s brand creative to reflect its uniqueness and leadership in purpose-driven business, making sure it resonates with a diverse crowd of innovators and change-makers from around the globe.
Mutil channel strategy Merge digital tools with traditional event design elements to provide a high quality and engaging experience for attendees, boosting interaction both online and onsite.
Drive engagement Implement a bold marketing strategy utilising social media, targeted emails, and compelling educational content to increase attendance and spark active participation from delegates and partners.
Outcomes
Brand identity reinforcement The updated branding and targeted communication strategy struck a chord with the target audience, leading to a marked increase in attendee numbers and bolstering the conference’s reputation as a leader in ethical business practices.
Integrated experience The flawless integration of digital and physical elements of the event resulted in a highly interactive and rewarding experience for attendees, whether they joined in person or online.
World class event Strategic marketing efforts, world-class programming and event design significantly boosted engagement across all platforms, with social media activity, delegate satisfaction and sponsor satisfaction hitting new highs, reflecting the event’s cult status.
Project Credits
Brand & marketing strategy, experience design, curation, creative programming
KATE HURST
Event Production
FRANK WILD
Performance & interactive art
UNITE PLAY PERFORM
Illustration
WE BUY YOUR KIDS
Animation & Motion Graphics
SEAN MARSH
