About me
My goal is to help purpose-driven founders and teams bring clarity to complex ideas, design experiences that move people and build brands with meaning and momentum.
My approach is grounded, collaborative and human. I blend big-picture thinking, innovative technology with hands-on craft across brand, strategy and experience.
Over the past 20 years, I’ve worked with ethical businesses, cultural institutions and community-led initiatives to shape bold identities, craft narratives and lead creative projects with heart.
Whether I’m building a brand, directing a campaign or designing an event, I care deeply about the process and the people inside it. Clients often describe me as a calm, creative force who brings rigour, care and momentum. I value generosity, clarity and courageous ideas and love working with people who do too.
Public
Speaking
I’m a speaker who brings clarity, warmth and insight to conversations about creativity, brand and purpose. With over 15 years of experience, I’ve spoken at events including TEDx Sydney, Creative Mornings, Vivid Ideas and Purpose Conference.
My talks explore the space where creativity meets commerce, offering practical tools for brand building, human-centred design and purposeful growth.
I’ve presented at leading creative and cultural events across Australia, and my sessions are often praised for their depth, generosity and ability to leave audiences inspired and ready to take action
My Approach
At the heart of my work is a genuine commitment to the well-being and balance of the founders I work with. I believe thriving in the creative industry takes more than bold ideas. It requires a strong sense of purpose and a sustainable pace. That belief shapes how I lead and create, so the businesses I support grow in ways that feel aligned and lasting.
My creative philosophy is grounded in authenticity and longevity. I work closely with clients to humanise their brands and avoid one-size-fits-all solutions. Together, we shape narratives that reflect the values of the people behind the work and build brands that connect and endure.
I help turn chaos into clarity. I’m passionate about supporting sustainable growth in purpose-led business, connecting founders with the right tools and helping them make confident, long-term decisions that move their vision forward.
Biography
Kate Hurst started her career in fine arts before moving into the fashion world, where she built her own internationally stocked label from a garage in Surry Hills. That entrepreneurial chapter gave her a deep understanding of the creative industry’s demands, including the very real risk of burnout. It also sparked her drive to support other brands navigating similar challenges.
Over time, her work evolved beyond fashion into a broader, purpose-led space. She began partnering with brands working on world-changing ideas, from climate tech to social impact. What set her apart was her ability to blend creativity with clear strategic thinking, helping businesses grow with both heart and structure.
Kate’s expertise now spans brand strategy, digital design, leadership and consulting. She brings a sharp eye for the big picture, always paired with practical solutions grounded in real business needs
As technology reshapes the way businesses grow, Kate has embraced new tools, particularly AI and organisational systems that help small teams achieve big things. She is excited by the opportunities these shifts create and is focused on helping clients succeed in this evolving landscape.
Her client work is diverse, spanning the NSW Government, Purpose Conference, emerging fashion designers and consulting firms working on sustainable infrastructure. Across every project, Kate brings a thoughtful, purpose-driven approach, combining creative vision with strategic clarity to deliver meaningful results.
