Purpose
Conference
2023
Strategy • Creative Direction • Experience Design • Marketing
Purpose Conference 2023 was an annual event that brought together industry leaders, innovators, and entrepreneurs in the fields of business, technology, and sustainability. With the conference’s growing reputation and rising attendee numbers each year, we worked closely with the leadership team to elevate the experience for partners, speakers, and attendees while strengthening the brand’s impact in 2023.
Objectives
Push the boundaries of experience design
Collaborate with artist Esther Olsson to develop a refreshed and dynamic and truly unique visual identity for Purpose Conference 2023, inspired by the theme The Symbiocene. Ensure the creative vision is consistently applied across all touchpoints, including website design, motion graphics, social content, and physical event design, to reinforce the brand’s innovative positioning
Drive engagement and boost sales
Implement a comprehensive marketing strategy leveraging social media, EDMs, and thought leadership content to increase registrations, maximise engagement, and enhance visibility among target audiences.
Develop a scalable event framework
Create a flexible and scalable event model that integrates advanced digital tools with traditional elements, allowing for seamless adaptation to new markets and ensuring sustainable growth for the Purpose Conference series.
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Outcomes
Reinforced brand identity and improved marketing impact
We developed a refreshed visual identity and creative marketing content that drove a 30% rise in registrations on the previous year, strengthening the conference’s brand appeal and industry prominence. Our enhanced marketing strategies doubled social media interactions and achieved a 95% sponsor satisfaction rate, reflecting successful engagement and a strong return on investment.
Delivered a world class experience
We utilised advanced delegate communication software, achieving a 40% increase in session engagement and delivering a truly impactful experience for attendees.
Our efforts were met with outstanding feedback, with partners and delegates rating their overall experience at an average of 9/10 (World Class) and achieving a remarkable Net Promoter Score®.
Project Credits
Brand Strategy, experience design, art curation, creative direction
Kate Hurst
Event production
Frank Wild
Performance & interactive art
Unite Play Perform
Illustration
Esther Olsson
Animation & motion graphics
Broken Yellow
Sculptural installation art
Immortal Soil & Reco
Digital art
Sugar Glider Digital
