Ume Burger
Website • Content Design • Packaging
UME Burger, a celebrated Japanese-inspired burger venue in Sydney, sought to refresh its brand and strengthen its market presence. To achieve this, we collaborated with their team to redesign their website, packaging, and product presentation, creating a cohesive identity that celebrates their fusion of traditional Japanese flavors with the classic American burger concept.
Our holistic approach ensured a seamless brand experience across all touchpoints—social media, print, digital platforms, and the in-venue dining experience. The result was a fun, vibrant, and memorable identity that resonated with their audience and reflected UME Burger’s distinctive culinary vision.
Outcomes
Increased brand recognition
The refreshed branding and cohesive design elevated UME Burger’s identity, making it instantly recognizable and aligned with its unique Japanese-American fusion concept.
Enhanced customer engagement
The improved website, packaging, and social media presence created a more interactive and enjoyable experience, fostering deeper connections with the target audience and helped see an overall increase in sales revenue.
Boosted in-venue experience:
our redesigned dine-in elements provided a cohesive and visually engaging atmosphere, enhancing the overall customer journey and reinforcing brand loyalty.
