Strategy • Creative Direction • Experience Design • Marketing

Hosted at Carriageworks in Sydney, the Purpose Conference 2022 brought together more than 700 delegates and featured 50 world-class presenters. As Australia’s premier conference on ethical, regenerative, and socially impactful business, Purpose has been a frontrunner in showcasing and celebrating the shift towards more conscientious business practices since 2015. After a 2 year hiatus the 2022 edition continued to push boundaries with its line-up of inspiring speakers and groundbreaking ideas, fostering life-changing connections and setting new trends for the industry.

Brand identity reinforcement The updated branding and targeted communication strategy struck a chord with the target audience, leading to a marked increase in attendee numbers and bolstering the conference’s reputation as a leader in ethical business practices.

Integrated experience The flawless integration of digital and physical elements of the event resulted in a highly interactive and rewarding experience for attendees, whether they joined in person or online.

World class event Strategic marketing efforts, world-class programming and event design  significantly boosted engagement across all platforms, with social media activity, delegate satisfaction and sponsor satisfaction hitting new highs, reflecting the event’s cult status.