Brand Identity • Creative Direction • Wayfinding • Signage

For the inaugural Gather on Kensington Street festival, we were invited to craft a distinctive brand identity that captured the lively essence of NSW’s food and wine culture. Using custom illustrations and a vibrant colour palette, we developed bespoke visuals featuring iconic local dishes and wine elements. This bright and engaging approach guided the festival’s visual storytelling, making it instantly recognisable.

We also designed thoughtful wayfinding and tailored signage adorned with these artistic elements, seamlessly directing attendees. This enriched their experience and created a visually cohesive celebration of Culinary culinary offerings.

WEBSITE 

Created a strong, memorable, and instantly recognisable brand
For the inaugural event, we established a distinctive brand identity that drew over 10,000 attendees across two days, firmly positioning the festival among Sydney’s food and wine enthusiasts. Clear wayfinding and signage systems ensured seamless navigation, reduced congestion, and encouraged interaction with the diverse offerings.

Enhanced the attendee experience with wonder and delight
We delivered an engaging and accessible experience for the first-ever festival, making navigation easy and interactions with the unique offerings enjoyable. Attendees also recognised and connected with the parent We Are Gather brand.