AD Consulting
Identity • Website • Graphic Design
This case study highlights our comprehensive collaboration with a seasoned AI and machine learning expert to craft a cohesive and impactful personal brand identity. Leveraging his extensive experience in leading AI initiatives and advising on data strategy, we developed a strategic and visually compelling brand that reflects Alasdair’s professional expertise and unique personal attributes.
Objectives
Our primary objective was to create a cohesive and professional brand identity that reflected Alasdair’s past achievements and expertise in AI and machine learning. The aim was to design a logo, website, and presentation documents that showcased his leadership in delivering impactful projects for Australian private and government organisations.
Through strategic branding and design, we also sought to highlight Alasdair’s calm, approachable leadership style as well as his cutting-edge approach. The goal was to ensure his visual and digital presence effectively communicated his value, enabling him to connect confidently with executives, startups, and partners across industries.
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Outcomes
Showcased Alasdair’s expertise and achievements
We successfully developed a brand identity that highlighted Alasdair’s extensive experience in AI and machine learning, showcasing his leadership in delivering impactful projects for Australian private and government organisations.
Communicated a unique leadership style & professional approach
The branding and design emphasized Alasdair’s calm, approachable nature and cutting-edge approach, creating a strong connection with his audience and reinforcing trust. The new logo, website, and presentation materials effectively communicated Alasdair’s value, enabling him to confidently engage with executives, startups, and partners across diverse industries.
